Planograms and Merchandising are 2 halves of a whole. When the store management became aware of this customer behavior, they tried displaying beer and snacks alongside diapers and immediately observed an increase in sales. After detailed research, it was revealed that husbands had the responsibility of replenishing the diapers while wives are busy taking care of babies at home. It is the logical organization of products taking advantage of customer behavior and psychology.Ī few years ago, a popular store in the UK realized that a higher percentage of their customers who are buying diapers were men. Planograms are the most effective tools to help you optimize your merchandising strategies. In this highly competitive and rapidly changing retail landscape, planning and implementing the right merchandising techniques for your business decides the sales graph of your business. Yes, all these comforts, feel and urge are generated by the power of various merchandising techniques. Have you heard people saying it's so easy to shop from a store and they keep going back to the same store? You enter the showroom and the items are arranged in such a manner that you end up buying on the spot. You can’t resist your urge to walk in and check out. Imagine you are taking a stroll through the Broadway and one of the showrooms catches your attention.
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